THE BRIEF
Following a recommendation from Sapna Pieroux at InnerVisions ID, we spoke with Jonathan from what was then the CJP Group (who offer comprehensive business support services for financial advisers).
The group were looking to strengthen their position as a trusted partner for financial advisors seeking unparalleled support and growth opportunities.
Sapna had already created the new brand for what was to become facilit8 Business Support.
With the desire for a solid SEO foundation and to attract new clients with their new website, we were tasked with created a visitor-focused website, to achieve this goal.
THE APPROACH
Working initially with Bacon Marketing, we undertook full SEO research to understand exactly what potential clients were searching for on Google etc. and used this to direct the ideal page structure and content we needed to attract the right visitors to the website.
Hannah then turned this research data into conversion-focused content, with copywriting crafted to speak to those ideal clients, and answer any questions they may have - all to present facilit8 as the best and trusted solution.
From there, Maxine created a stunning set of website page designs, turning the words and images into the perfect layout and visuals - all tied in with the branding created by Sapna, to ensure a holistic and on-brand result.
THE RESULTS
The final website is a testament to our method, and highlights what is possible through collaboration - with a ground-up approach, accounting for branding, SEO, copywriting, and custom design, the completed facilit8 website truly displays the new business in the best light to their ideal client.
Read the official press release from facilit8 here - https://www.facilit8business.com/blog/rebrand-of-the-cjp-group.