facilit8 wasn’t just rebranding - they were repositioning. Formerly known as CJP Group, they wanted a bold new identity and a website that would cement their status as the go-to business support partner for financial advisers. With branding already nailed by Sapna Pieroux at InnerVisions ID, they needed a site that could attract new clients, rank well on Google, and showcase their value with clarity and confidence.

We kicked off with deep SEO research via Bacon Marketing to uncover exactly what financial advisers were searching for. That data shaped the site’s structure and content strategy. Hannah Gibson then turned insights into sharp, conversion-focused copy that spoke directly to facilit8’s ideal audience.

Next, Maxine Allen Morgan brought the brand to life with stunning page designs - clean, professional, and perfectly aligned with Sapna’s visual identity. Every element was crafted to build trust and drive action.

Highlights:

• SEO-first structure to boost visibility
• Copy that answers real client questions and builds authority
• Design that’s cohesive, modern, and unmistakably Facilit8

The finished site is a masterclass in collaboration. From branding to SEO, copy to design, every piece fits together to present facilit8 as a trusted, high-value partner. It’s not just a website - it’s a growth engine.

Read the official press release from facilit8 here - https://www.facilit8business.com/blog/rebrand-of-the-cjp-group.