THE BRIEF
BPK Solicitors came to us with the desire to refresh both the design and content of their existing website, which they felt was dated and no longer reflected their position in the market.
They wanted to improve search engine ranking potential and attract new clients to their services.
This website is part of a joint project with BPK Estate Agents, to deliver two new websites, with a common design aesthetic and overall approach. Find out more about the BPK Estate Agents project here.
THE APPROACH
Starting with in-depth SEO research from Bacon Marketing, the resulting data allowed us to define the ideal pages required on the website, and the keywords and phrases to target within.
This information also allowed us to understand the types of information website visitors would be looking for in order to place BPK as their preferred solicitor practice to work with for both personal and business requirements.
Once the copywriting was available, we worked with Maxine from Unicorn Creative to craft the page designs, using professional photography from Harry Atkinson, which really brought a personal and original touch to the visuals and brand.
THE RESULTS
The finished BPK Solicitors website places the business in the friendly and professional light they wished for - a truly personal approach, emphasised by the great use of photography and well-targeted content.
Training and support are provided to their staff that allows them to update the website content as appropriate, managing elements such as the news section as required.
Copywriting
Client Country
The old website:
Our old website was dated and needing refreshed. We also wanted the site to show to clients, who would be working for them. Additionally we wanted most of the pictures on the site to be of our staff and offices. Quote given by Chris for the work was easy to understand, presented in a professional manner and tailored to what WE wanted not what Chris thought we might want.
Chris is more than happy to work with you and adjust/amend (within reason) any changes you ask for during the website build.
The result for us is a much more user friendly site, we can track more easily traffic to our site and any changes we want to make on the site are much easier to make and usually does not need any help/guidance from Chris.