THE CHALLENGE
With over half a century of history, Kinnair Chartered Accountants in Newcastle had a stellar reputation - but their website didn’t reflect it. The old site felt dated, lacked clarity, and didn’t showcase the firm’s modern approach. They needed:
- A fresh, professional design that honoured their heritage while signalling innovation
- A complete content refresh to better communicate services and expertise
- A structure that could grow with the business
OUR APPROACH
We began with Hannah Gibson’s expertly crafted copy, ensuring every page spoke directly to client needs in a clear, approachable tone.
Next, Maxine from Unicorn Creative delivered a refined logo refresh - modernising the brand while keeping it recognisable. This became the foundation for a bespoke website design that balanced tradition with a clean, contemporary aesthetic.
We rolled out the site in phases:
- Initial launch with a streamlined content structure for speed and focus
- Second wave of pages post-launch to expand service detail
- Final set of pages pending client review for continuous improvement
THE RESULTS
The transformation delivered real business impact:
- Elevated Brand Perception - A polished, modern site that reflects both the firm’s heritage and forward-thinking approach
- Improved Client Engagement - Clearer navigation and messaging make it easier for visitors to find what they need and take action
- Future-Ready Platform - Flexible structure allows for easy content expansion as services evolve
- Consistent Brand Identity - Cohesive visuals and tone across all pages strengthen trust and recognition
Kinnair Accountants now has a website that works as hard as they do - a digital presence that communicates credibility, expertise, and approachability in equal measure.
Client Country
The old website:
