Case Studies

Websites created using our SHINE Method

Bespoke Luxury Web Design for Vets in Carlisle, Cumbria, and the UK

Pike Moor Vets

THE CHALLENGE

Pike Moor Vets came to us via a glowing recommendation from another client (Coomara Vets in Carlisle). Their existing website was dated, underperforming, and not optimised for search - making it harder for new clients to find them and for existing clients to get the information they needed.

They wanted more than just a facelift. They needed:

  • A modern, welcoming design that reflected their friendly, professional ethos
  • SEO foundations to boost visibility and attract local pet owners
  • A site that was easy to navigate and update

OUR APPROACH

We started with in-depth SEO research and page planning from Bacon Marketing, mapping out the ideal site structure, keyword targets, and metadata for every page.

Next, we worked with Hannah Gibson to craft customer-focused copy - clear, approachable, and reassuring.

Designer Lisa from PepperDog Design then brought it all together, using client-supplied professional photography to add warmth, personality, and authenticity. The result was a design that felt both unique and instantly trustworthy.

THE RESULTS

The transformation delivered real, measurable benefits:

  • Stronger Local Visibility - SEO groundwork ensures the practice is well-positioned to rank for key local searches.
  • A Warm, Trust-Building First Impression - High-quality photography and friendly copy create an immediate connection with visitors.
  • Future-Proofed Growth - The site is built on a solid SEO and design foundation, ready for ongoing optimisation.
  • Effortless User Experience - Clear navigation and well-structured content make it easy for pet owners to find what they need.

Pike Moor Vets now has a modern, search-ready, and client-friendly website that reflects the care and professionalism they bring to every patient.

The old website:

The Pike Moor Vets original website

Keep up to date with news and updates

SUBSCRIBE TO OUR NEWSLETTER

About Us

Light Bulb Web Design in Carlisle provides high-quality, bespoke web design, SEO, digital marketing, copywriting, and consultation in the UK to ensure your online presence is a seamless extension of your business, with honest and transparent customer service.

T: 07880 858381
E: chris@lightbulbwebdesign.co.uk