THE BRIEF
Kingmoor Consulting managed with a home-built website for several years, and were looking to raise their profile with a professionally designed and written replacement, in order to solidify their position in the market, and ensure they attracted the right type of client to their services.
THE APPROACH
A range of imagery and video content was available from the client, all focused on keeping written content concise but accessible, being aware of the second phase of the project to continue in the future, when the business is ready to add and showcase the completed apartments ready for sale.
Following Hannah Gibson's work on the copywriting, which included some example case studies to allow the business to approach their own in a similar style, Rebecca Watson took their existing brand guidelines and photography to craft a truly on-brand visual experience.
THE RESULTS
The finished website brings a slightly broken layout approach, taken from the business strapline of being engineers for the complex, interesting, and obscure.
The overall structure ensures the business and services are presented effectively and clearly to website visitors, with navigation points as appropriate to allow simple access to other pages and sections within the website.
As new case studies are added by the client, the home page case studies section automatically updates with the latest ones, whilst the main case studies page behaves in a similar way, paginating the entries as they grow in number.
Pulling together professional copywriting, design, and website structure strategy, Kingmoor Consulting are left with a website to serve them well for continued growth and customer attraction.