THE CHALLENGE
iLA (Independent Legal Advice) had outgrown their old website. It no longer reflected their vibrant personality or their position as a trusted, specialist legal service. They wanted a sleek, modern, and colourful online presence that would:
- Showcase their individuality
- Increase visibility and search performance
- Feel approachable yet professional
OUR APPROACH
We began with in-depth SEO research and content planning from Bacon Marketing, ensuring every page would be primed to attract the right audience. Hannah Gibson’s copywriting brought the brand voice to life - clear, confident, and client-focused - requiring only minimal tweaks.
From there, Lisa Conroy’s design work transformed the brief into a visually striking, personality-rich website. We blended client-supplied imagery with carefully curated visuals to create a look that was unmistakably iLA - bright, bold, and memorable.
We also implemented:
- Schema markup across key pages for enhanced search engine visibility
- Optimised image naming and metadata for better SEO performance
- Streamlined navigation to guide visitors effortlessly to the right service
THE RESULTS
The new iLA site isn’t just beautiful - it’s a business growth engine:
- Skyrocketing Engagement - Post-launch analytics show a significant jump in traffic and user interaction.
- Stronger Brand Presence - A design that instantly communicates iLA’s unique personality and professionalism.
- Search-Ready Structure - SEO foundations built in from day one, positioning iLA to rank higher and attract more of their ideal clients.
- Rapid Support & Updates - Ongoing maintenance means any tweaks are handled quickly, keeping the site fresh and flawless.
Since launch, iLA have reported a fantastic 30% increase in closed business, with significant improvements to their website traffic statistics:
- Organic search users up 291%
- Total users up 279%
- Logged events up 297%
We couldn't be happier with the service we've received. From the very beginning, Chris understood exactly what we wanted and brought our vision to life with a stunning design that not only looks great but performs even better. Since launching, our stats have skyrocketed — a true testament to the quality of their work.
The ongoing maintenance and support are equally impressive. Any tweaks or updates are handled within minutes — just a quick email and it’s sorted. Nothing is ever too much trouble, and their responsiveness is unmatched.
Truly amazing service from start to finish. Highly recommended.