THE CHALLENGE
Ritchie Phillips, a specialist firm of chartered accountants in private client tax, wanted more than just a website refresh. They needed a digital presence that matched their market-leading expertise - a site that instantly conveyed their personality, clarified their services, and guided visitors effortlessly to the information they needed.
OUR APPROACH
We started with deep-dive SEO research to uncover exactly what their ideal clients were searching for. Working with their copywriter, Lucy Pitts of Strood Copy, we restructured and refined every page to align with those insights - ensuring the content was not only engaging but also primed for search visibility.
From there, Lisa at PepperDog Design brought the brand audit to life, weaving in a cohesive visual identity - a bold colour palette, refined typography, and subtle branding cues - so the site felt unmistakably “Ritchie Phillips” at every click.
We also overhauled the site’s navigation, making it crystal clear and intuitive, with key services front and centre and supporting content just one click away.
THE RESULTS
The transformation delivered tangible business benefits:
- Stronger Market Position - A polished, professional design that instantly communicates credibility and expertise.
- Faster, Smoother User Experience - Page speed enhancements and streamlined navigation keep visitors engaged and moving toward enquiry.
- SEO-Driven Visibility - Every page optimised with targeted keywords, schema markup, and best-practice structure to attract the right audience.
- Effortless Updates - A CMS setup that allows the Ritchie Phillips team to make changes quickly, backed by step-by-step video support.
The result? A fast-loading, visually striking, and strategically structured website that not only looks the part but actively works to bring in the right clients.
The old website:
I worked with Chris of LWD in respect of the redesign of a website for a firm of accountants. The project ran smoothly and on schedule throughout and Chris responded to every question or issue quickly and efficiently. The resulting website is very stylish as well as being functionable.
The website is on Joomla which I was not overly familiar with but Chris has provided me with ongoing backend support whenever I need it in the form of step by step video guides.
It's been one of those projects that you can chalk up as a great success. Very happy to recommend Chris and LWD.