First Class Cars in Newcastle wanted their website to match the standard of their service: luxury, personal, and unforgettable. Their old site didn’t reflect their premium positioning or attract the high‑value clients they wanted. The goal was clear - raise their online profile and market position with a design that oozes sophistication and trust.

We started with ideal‑client‑focused copywriting from Hannah Gibson to ensure every word spoke directly to their target audience. Designer Maxine Allen Morgan then took a curated selection of client‑supplied images and crafted a sleek, understated design - the kind of simplicity that signals confidence and class.

Every design choice was intentional:

• Minimalist elegance to let the brand’s personality shine
• Premium visual hierarchy to guide visitors effortlessly
• Mobile‑first optimisation so the experience feels seamless on any device
• Page speed optimisation to match the smooth, efficient service First Class Cars delivers in real life

The new site is more than a facelift - it’s a business asset that works 24/7:

• Instant credibility - visitors immediately see a brand that belongs in the luxury market
• Faster load times - keeping high‑expectation clients engaged from the first click
• Clear, persuasive messaging - turning browsers into booking enquiries
• Premium positioning - the site now mirrors the quality of the in‑car experience

Impact: First Class Cars now has a website that doesn’t just showcase their service - it sells it. Every visit reinforces their reputation, attracts their ideal clients, and supports their growth in the competitive luxury transfer market.