THE CHALLENGE
Eleanor wanted more than just a website - she needed a secure, professional platform for her pet and house sitting business. Her vision:
- Visitors could sign up via online forms
 - She could verify members before granting access
 - A paid‑members‑only directory would showcase trusted pet sitters
 
The goal was clear: create a site that’s friendly, approachable, and unmistakably professional - without losing Eleanor’s personality.
THE APPROACH
We worked in lockstep with Eleanor, blending her content and photography with our design and development expertise.
- Bespoke design & functionality built in parallel to save time
 - Custom forms to capture the right information from the start
 - Membership system with secure payment integration
 - Private directory visible only to approved, paying members
 - Iterative testing to ensure every step worked exactly as Eleanor envisioned
 
By overlapping design and build, we kept momentum high and delivered a polished, fully functional platform faster.
THE RESULTS
The new Octopus Moon site is more than a digital brochure - it’s a membership‑driven business engine:
- Streamlined onboarding: members apply, pay, and get verified without manual admin headaches
 - Trust at first glance: professional design paired with Eleanor’s warm imagery builds instant rapport
 - Revenue‑ready: paid membership model built in from day one
 - Scalable: directory and forms can grow as the community expands
 - Empowered client: initial and ongoing training means Eleanor can manage everything herself
 
Impact: Octopus Moon now has a central hub that attracts the right members, builds trust, and generates recurring income - all while reflecting the personality and professionalism of the brand.