Davelle came to us via a US referral with a clear mission: Make her website look as professional as her business; and turn more visitors into paying clients.

The catch? Her site was already built on Joomla, packed with extensions and complex functionality. We had to modernise the design and messaging without losing a single piece of valuable data.

We started with SEO intelligence from Bacon Marketing, then teamed up with copywriter Hannah Gibson to craft ideal‑client‑targeted messaging for key pages - words designed to attract, engage, and convert.

From there, we:

• Designed two bold concepts, refining the strongest into a full site design.
• Preserved all existing functionality while upgrading the look and feel.
• Planned a seamless live update, ensuring zero downtime and no broken links.

Every decision was made with one goal: turn the site into a high‑impact, lead‑generating tool.

The new IDEA website now:

• Radiates professionalism: instantly building trust with high‑value prospects.
• Speaks directly to the right audience with SEO‑driven, benefit‑led copy.
• Delivers a smooth user experience that keeps visitors exploring longer.
• Protects and grows search visibility thanks to careful technical planning.

With the launch complete, we’re now tracking search traffic to measure the uplift - but the immediate impact is clear: IDEA’s online presence finally matches the calibre of their expertise.