how it works
Using your brand values, ethos and purpose, we create a custom website that speaks to your ideal client through engaging visuals and copy:
1
START WITH THE WHY
Why do you need a website? What is its purpose? What do you want it to do? Digging deep to uncover your values, ideal customer and position in the market helps us to answer these fundamental questions. Once we have a better understanding of the purpose, we can ensure that your customers take the desired action.
2
HONE THE STRUCTURE
Clear navigation is crucial. Whether you need a comprehensive SEO project, driven by real-life search data and competitor analysis, or a brochure website to present your business to the world, we will create a solution that contains the best page structure, design, and user journey for both mobile and desktop.
3
INSPIRE THE READER
Your website must actively engage the reader and lead them on a journey to buy. Our experienced writers are at the top of their game and create outstanding content which feels as if you wrote it yourself. Nothing will be used without your approval, and we do not simply copy and paste content from your competitors; like our website design, our copy provision is bespoke and unique to you.
4
NAIL THE BRIEF
Now, we have everything we need to deliver the best website possible and to nail your brief. After the initial presentation of your live home page and navigation menu, we will complete the remaining pages once you're happy. As with the initial mock-up, revision points are built into our process to capture and address your feedback.
5
ENJOY THE RESULT
Because we're using a tried and tested method, we can guarantee that you will be happy with the outcome. Once the website is published, we submit your site to Google, enable a range of security features, and link your website to our centralised monitoring software. Where a project has ongoing SEO, marketing, PPC or other work, we're now in a position to make the most of it.
Contact Chris today to discuss how the SHINE method can help your company grow.